In the retail business, there are several categories of Retailers. Two of the most popular are Hi-Lo and EDLP. A Hi-Lo retailer is one that offers an everyday price that is higher than the mean price for the items they carry, but then will have sales in which the price is lowered to well below the mean for a short period of time. These retailers are like many grocery stores and a Musicland in the mall.
EDLP or Everyday Low Price retailers have exactly that. A set price which is slightly below the mean price, but rarely if ever have items on sale. Wal-Mart, essentially.
I think as a friend and a husband, I'm EDLP.
Hi-Lo are those who woo with flowers, are the life of the party, are romantic and maybe impulsive. But they also can be less than pleasant, irresponsible, or lacking other areas. On the other hand, EDLP friends and Significant Others won't typically surprise book you a flight to Paris on your anniversary or get you to stay out drinking on a work night till 4AM, but they also won't cancel on you last minute.
Now, maybe I say Hi-Lo instead of just Hi (inferring that there are people who are just generally awesome all around), because I'm biased towards the category that I file myself into, but
1) I think its human nature to take what you can get. And if being a really entertaining person to be around buys you a little leeway to be an ass, I think most people take it.
2) I assign no level of "better than" to either category. I sometimes wish I could be a little bit more High-Lo, because I have to think it’s a more exciting way to go through life, but meh, you are who you are.
I think most of my friends are more in the High-Lo category. I'm pretty sure that's not coincidence, but I'm not really sure why.